How to deal with these problems, we advise, the correct and efficient marketing tactics can meet those improved demandThe core of dissertation lies to make out of a marketing tactic for a domestic shipping company, which is discussed from four facets. The first facet lies to analysis and diagnose the problems existing in Sunfed and shows the importance of marketing tactics for Sunfed The second facet is to analysis the changing of market demands and target of marketing in the future. The third is to analysis inner and outer facet surroundings in relative to the new marketing tactic. At last, put forward to the new suggestion in marketing tactic for Sunfed shipping company.
本课题以国内班轮企业如何制定出以顾客需求为导向的营销策略为主线，运用了最新的营销理论，采用理论联系实际的方法，大量搜集资料，结合本人的工作经验，从三个层面进行了阐述和论证：第一层面是论述本企业目前在营销策略上存在的问题以及解决问题的意义；第二层面分析市场需求现状和演进趋势、企业未来营销增长目标；第三层面在正确地细分市场后，对各细分市场的规模、顾客价值要素、竞争状况加以分析后，选择出目标市场；第四层面是对目标市场进行定位并提出三峰公司的市场营销组合策略。